Finally a brand that I really care about is offering a benefit to their beloved Foursquare “mayors.” Starbucks recently announced they will be giving $1.00 off their Frappucinos to Foursquare mayors, their first promotion on the geo-location service.
logo courtesy of www.brandsoftheworld.com
What does this mean for me who has gleefully taken mayorship at two Cincinnati Starbucks? At first I was thinking nothing, have you seen a Starbucks Frappucino? Those things look like they could just cling to your hips, butt and thighs in 2.5 seconds after you take that first sip. But then I actually looked up the nutrition facts and noticed the Grande, Non-fat, Caffe Vanilla Frappuccino Light Blended beverage was only 170 calories. That aint too bad, only 40 calories more than my daily order of a Grande, light foam, Skinny Vanilla Latte. With the $1.00 off promotion I’ll be giving the Frappucino a chance tomorrow morning.
My next question, how much effort will I need to put into protecting my mayorship? I live near two locations that are rarely discovered by other Cincinnati Foursquare users and now I’m really going to need to “check-in” each and every time I’m going through the drive-thru. No matter if I get the lovely “force-close” message on my Droid or not, I’m committed to keeping my mayorship and I look forward to other incentives for Starbucks Mayors.
This isn’t Starbucks first involvement with Foursquare, they have actually given out virtual badges such as the “Barista” badge for checking in to 5 different Starbucks locations. The promotion for the Frappucino is the first monetary reward tied to Foursquare for Starbucks and it is expected to run through June 28 as part of the current “however-you-want-it Frappucino” campaign.
What about you? Are you on the Foursquare bandwagon or are you reading this post thinking of the game you played on the blacktop at your elementary school? Let me know!
