Cincinnati Women Bloggers » Blog Archive » Men vs. women in social networking

07 Mar, 2009

Men vs. women in social networking

Posted by: Shannan Boyer In: Cincinnati Woman Blogger of the Month|Shannan|Uncategorized

Men are the early adopters, right? They are the first on new technologies. Programmers are predominately men, as as well as investors in new techie sites. And males make up 63% of Twitterers, specifically males from California, whose residents account for more than 57% of Twitter’s visitors. (Aug. 2008 stats)

Women, however, are SOCIAL. We use an average of 20,000 words per day, where men are around 7,000. Women are conversational (not transactional like men) and we’re growing online. (2008 was marked at the year of the woman online.) And women make/influence 83% of consumer purchase decisions.

What are your thoughts on the differences between men and women online? Share examples of who’s marketing through social media to women or men WELL.

Your thoughts? Please share!

Thanks – Debba, Girlfriendology

Tags: men, Social Media, twitter, women

No Responses to "Men vs. women in social networking"

1 | Kevin Dugan

March 8th, 2009 at 1:03 am

I always tell people that it is not age, it is attitude when it comes to learning social media. For example, kids do not fall out of bed knowing how to create a facebook page…certainly not how all of the sites and widgets work together. Similarly there are folks that are enjoying their retirement years…online.

That said, I think the same applies to your question. It has less to do with sex and more to do with attitude!

2 | Adam

March 8th, 2009 at 2:24 am

What an interesting concept….

3 | hcjfs

March 9th, 2009 at 11:41 am

I read a book awhile back called Mars and Venus in the Workplace. It helped me learn about the different ways that men and women communicate, although there are certainly exceptions to the norm. I’m sure there’s a gender aspect to social media usage, but I think in many cases it has to do with profession. I’m noticing a lot of communications (media, PR, marketing, advertising) people using social media, as well as those who network a lot in their work (recruiters, entrepreneurs).

4 | Phebe Beiser

March 28th, 2009 at 7:17 pm

I think the article has it right on! Women do tend to be more social. Yes, probably we HAVE been ‘socialized’ to be social but that contrast of women=20,000 words a day vs 7,000 for men is too steep to ignore.

I use Twitter mostly for personal reasons and notice more women than men; however, the men who tweet more tend to be into meditation, yoga, and the like. Seems like it may be a sensitivity issue.

Thanks for the thoughts!

Phebe

5 | How to Get Six Pack Fast

April 15th, 2009 at 3:13 pm

If you ever want to hear a reader’s feedback , I rate this post for four from five. Decent info, but I have to go to that damn yahoo to find the missed pieces. Thank you, anyway!

Comment Form

Archives

Search

Latest Posts
Latest Comments
Tags

Jesy: annnnnnnnnnnnd then this came out today: http://www.wlwt.com/r/30370139/detail.html Susan G. Komen is restoring their funding. Amazing how the power o
Jesy: super helpful, thanks Shannon! (great suggestion Andi)
Andi @udandi: You know what would be really awesome?! If you could indicate which are web-based and which require a download/install.

About

Cincinnati Women Bloggers is an organization dedicated to connecting women interested in social media in Greater Cincinnati.

Want to connect with Women Bloggers in greater Cincinnati?? Email us at CincinnatiWomenBloggers (at) gmail (dot) com