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INTERNET MARKETING

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cincinnatiwomenbloggers seo for your business

SEO Marketing

In this modern age of the internet online marketing has become more and more popular and in many instances is completely taking over from offline marketing. For online marketing an increasing number of businesses are turning to SEO specialists who ensure that a business’s website becomes more visible and therefore attracts a higher number of visitors. Each one of those visitors is a potential new customer and so obviously the more visitors a business’s website receives will hopefully mean an increase in sales, achieving their marketing goal.

SEO is short for Search Engine Optimization and is a set of strategies designed to increase the number of visitors to websites. SEO specialists like Immense Marketing will use or at least recommend several different SEO strategies that a business should apply, depending on the type of business that business is in and who their target audience is. One of the most widely used of these SEO strategies is the use of keywords that can make a site more visible when internet searches are made. With this strategy a set of keywords are placed in the content of a website and when a relevant search is made, the attention of the search engine is brought to those keywords and in turn, the engine places the website with the keywords at the top of its list of results. Although a website would usually be picked up by the search engine even without the use of keywords, it may have been placed way down that list of results which usually number in the thousands and so although being on the list, may never have been seen. Even if the keywords do not get the website placed as the first site on the list, they certainly will ensure that the site is at least on the first page, vastly improving its chances of being looked when searches of the internet are made.

Another popular strategy used by SEO specialists is back linking and this strategy, when applied by a professional, can increase a website’s number of visitors quite dramatically. With this strategy a back link is placed on a host website and the back link takes a visitor to the host site, to the linked site. Although this seems an easy plan, the best results are achieved when the back link is placed on a host site which has similar interests to the site the link leads to and is a very popular site. It is therefore the SEO specialists experience in knowing which the best host websites are that make them invaluable to a business.

Although some businesses may still wish to use offline marketing to attract local customers, online marketing is becoming as popular as it is because it always reaches a global audience and that of course also includes people that are local as well as across the other side of the world. Although times may change, marketing of one type or another remains a critical part of any business’s practices.

cincinnatiwomenbloggers pc for gamers

PCs for Gamers

Of course games can be played on normal PCs and those are what many gamers play them on but the serious gamers, the ones that have a PC especially for gaming, have PCs which are slightly different from regular ones. The serious gamer has a PC with a motherboard that can accept the most modern technologies as those are what are often used in the latest games. Gaming is very popular and so for the different game makers, they have to use the most modern resources in order to try and make their games better than their rival’s games. This means however that sometimes a gamer’s PC is not up to date enough to allow all the advantages of the newer technologies.

What the serious gamer therefore does is sometimes, not buy a new computer but buy instead a new, better motherboard for their existing computer. When the gaming manufacturers do use new technology, it is usually in the form of the latest processor or the latest video cards and as the processors are part of the motherboard and the video cards connect to the motherboard, the motherboard is the key to upgrading your PC to play these newly developed games.

A motherboard, sometimes referred to as the main board or logic board, is a circuit board that connects to and powers all the other components of a PC. This includes the hard drive and audio cards, network cards and internet connections as well as any peripheral devices such as printers. As all the components connect to the mother board and as the power supply also connects to the motherboard, it is through this board that all the other components receive their power.

When you look at a motherboard, what you see is a mass of different connections, each of which serves a specific purpose and allows the motherboard to play host to the different components that make up a PC. As the gaming manufacturers and other computer developers will try and use where possible, existing types of connections, component parts can often be updated by just replacing an older one with a newer one but, in some instances, especially in the field of gaming, different connections are needed. When this occurs the new component can only be added to those motherboards that have the newer connections.

The finer details about mother boards and these upgraded components can be found at websites like http://www.motherboardtalk.com and so, especially if you are a gamer, it may be worth paying one of these sites a visit to know exactly what are and what are not the most up to date motherboards. On some of these websites they also compare the pros and cons of the various motherboards available today, offering advice on which ones are perhaps best for gamers and which ones are the best for non-gamers. As new games at least are always being introduced, these sites keep their information up to date with what are the latest developments.

cincinnatiwomenbloggers blogger

Top Tools for Professional Bloggers

Last week we did a review on Apple’s famous cloud storage service iCloud. We had just implemented using this for our own blogging purposes and that is why it was our first post. This site is about more than just software reviews however, as our mission is to help anyone with a bit of determination become a profitable blogger. However, for many of you who are just beginning your blogging journey (especially my sisters in Cincinnati! heya!) you will be more interested in the other basic blogging tools we use on a daily basis to run our websites.

Blogging Hardware

The physical tools we use on a daily basis to plan, write, publish and promote our blog posts are some of the most important initial expenses any new blogger should seriously consider investing in. You don’t NEED to get all of these tools, but when possible, we highly recommend the following:

Macbook Pros

We were big PC users for most of our lives, from college through our first jobs and still use PCs on a daily basis during our regular 9-5 job. However, when working on our own blogging projects we have found that Apple products seem to just be that much better in terms of both quality and in terms of ease-of use.

Sure, there is a PC out there that can do what most Macs do, and some are even more powerful. What we like about Apple computers is they seem to last forever. I’ve never owned a PC laptop that I didn’t want to sell after a year of use..they just became outdated so quickly or got infected with malware. I’ve had my Macbook Pro for 4 years now and it feels just as new as the day I got it. But don’t take my word for it, here are 10 Reasons Experts Say Mac is Better Than PC.

Additionally, I use an iPad for web research and an iPhone 7 Plus to take notes when I’m out and about as well as taking high quality pictures when I’m traveling to include in my blog. Being able to effortlessly sync everything and work in a software ecosystem that perfectly overlaps saves me from so many headaches I had when working on a PC.
Your laptop is probably the single most important blogging investment, so consider spending on quality in this department.

Lightning Headphones

This one may seem like a curve ball, but after blogging and traveling for more than 2 years now, it is a must have for me when I’m working on my sites. Whether it is kids running around at home, loud customers in a cafe, or the loud noise of someone talking right next to you, it is always convenient to be able to pop in my earbuds, or slip on my headphones and escape to a place of complete productivity.

Running a relaxation channel on my Spotify with a pair of headphones puts my productivity into overdrive and always leads to me producing higher quality blog posts in quicker time then when I’m struggling with a distracting and noisy environment. I ended up with a pair of Libratone Q Adapt earbuds and over-ear, as sometimes I want something more portable. I used Lightning Cans to help make my decision as they are the experts and have more information on iPhone 7 ready headphones than anyone else.

Make sure to invest specifically in a pair of headphones with a lightning connected cable. Apple dropped the old-school headphone jack from their iPhones. If you are using Apple laptops and phones, then it’s important to have headphones that will work with them both now and into the future. Sure, some new Macbooks still have the old headphone jack, but many experts expect to see this removed in the future as well. Investing in lightning-cable headphones now is an investment in the future.

Lumbar Support

This is kind of a no-brainer, yet you would be amazed by how many people don’t bother investing in a work chair or support cushion to help keep their back healthy and their posture upright.

Office chairs can be quite expensive, and can range from under $100 to over $1,000. We recommend you look for something in the middle, between $300-500 dollars as at this price point you should get a good mix of both value and quality.

We also recommend that you focus first and foremost on the comfort factor. Often times with office/desk chairs, the “cooler” they look, the more uncomfortable they really are. Since you are using your chair at home all by yourself, “style” isn’t that big of a factor, so going for the uglier, yet more comfortable chair is the smarter option for anyone looking to become a serious blogger as you’ll end up spending thousands of hours sitting behind your desk working on your blog!

We ended up ordering our chairs off of Amazon, simply because they were on sale. There are also decent options at physical retail stores like Best Buy and Office Max. We would avoid IKEA chairs as we tested a few out and feel they are way more focused on aesthetic design than they are actual comfort.

Conclusion

There you have it, three things that we use every single day when building our blogging empire. We understand not everyone has the same budget, so we don’t say that these items are always necessary to be successful. You can start your blog for free by going to your public library and using their computers to work on your site. You could also spend thousands on equipment and be super comfortable as well, it all depends on your individual budget and needs.

If you have any questions about our recommendations or you have some recommendations of tools that YOU use when YOU blog feel free to give us a shout in the comments below. We look forward to hearing from you!

cincinnatiwomenbloggers Icloud

Using iCloud

What is referred to today as the cloud is a storage space for data and individuals or businesses can rent as much space in the cloud as they need, either on a monthly or yearly basis. You apply for an account and state how much space you believe you will need, you should possibly start with a lower amount as you can usually just easily increase the amount on that account as needed. Once you have your account, you will of course need to give it a password so that only you can access that data. Once you have data on the cloud, you can access it using your password from anywhere on the internet and at any time, meaning there is no longer any need to keep your music on more than one device or your photos for that matter, simply leave them in the cloud and access them as and when you like. You may want to share what you save with a friend or if you are a business you may want to share your data with certain members of your staff but if this is the case then simply give them the password and they too can access the data whenever they like from where ever they like. There are several different online providers of cloud services today and so you will have to decide which the best are for you and your particular needs but, if you have Apple devices, you should perhaps first consider the iCloud as that is a cloud which has been specifically designed for use by Apple users. The icloudlogin.com guide gives you all the information about the iCloud and what advantages it has for Apple users over the other cloud services. The benefits of using the cloud for a business are many but perhaps the largest benefit is that as the business will have such a huge amount of data which needs to be stored and of course backed up, if the business did not use the cloud services they may at some point need to get their own server with the costs and other problems that come with one. If a business does make use of cloud services though, when going on a business trip, a businessman need no longer worry about if they have downloaded to their laptop all the information they may need, they merely have to access the cloud when they need any information. That travelling businessman would of course need to have access to the internet though and the account password but nothing else as they could even access the cloud from someone else’s PC or laptop. When different departments are able to update information from where ever they may be, the information is more up to date and accurate and so as the CEO or business owner can freely access the cloud too, they really can keep themselves up to date with what is going on within the business and act accordingly.

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